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As the newest medium for interactive communication, the World Wide Web offers the potential for tremendous exposure, even notoriety, if you know how to use it to promote yourself and your work. There are a variety of ways to bring traffic to your corner of cyberspace. How much and what kind depends on the content or service you offer, and how you've designed your website.
Competing for attention with 100 million other sites makes the task challenging. Don't be discouraged though. With realistic expectations, you can increase the chances of people finding your website or blog. How do you do it? Read on for some strategic advice. Register Your SiteSearch engines such as Google and Yahoo! receive tens of millions of hits a day, because people use these tools to locate specific information on the Web. Free and simple, this is probably the best way to get people to your site. What better way to increase your visibility than by being listed where everyone goes to find things?Get things going by registering your site with the major search engines: Be sure to read their FAQs for an understanding of how the process works. The best results are obtained by tailoring the registration information to reflect the unique attributes of each one. For more information, visit Search Engine Watch.
Although Yahoo! lets you register in multiple categories, many others will only accept your URL. To ensure that people can find your site, make sure the text on your home page accurately describes the site's purpose and content. Whenever possible, HTML document titles and file names should be self-explanatory. This increases the odds that your site will turn up in more searches. Also be aware that once you register your site, it can take weeks before the listing shows up. Check regularly to make sure the listing is there. If it hasn't appeared after a month, contact someone at the service to find out why your listing isn't there. Don't be afraid to be aggressive. It works!
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Use the Site
