Web Publishing-at-a-Glance

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Identifying Content for Your Site Clearly define your objectives, making sure they are realistic given the time and money you have to spend.   Get to know your target audience, then identify content based on their needs and interests.   Provide visitors with timely information that is readily accessible.   You probably have existing content that's suitable for your website, but don't just use promotional material.   If possible, involve visitors to your site by incorporating interactive features, such as feedback forms, quizzes, chat rooms, and other ways they can respond.   Learn the Net (www.learnthenet.com) is Copyright 1996-2008. Michael Lerner Productions. All Rights Reserved.