The Interactive Glossary: Defining the Net
Hits
This term refers to the number of files that are downloaded from a web server. Keeping track of hits is a way of measuring traffic to a website that can be misleading. The number of hits a site receives is usually much greater than the number of actual visitors. That's because a web page can contain more than one file. For example, each graphic element is a separate file, so a page with nine graphics would count as ten hits, one for each graphic and one for the HTML file. In this scenario, a page may have 10,000 hits, but only 1,000 visits.
