3. Smart Shopping at at Glance: Patronize Trusted Merchants
- Most well-known retailers now offer online shopping. One advantage is that some let you return merchandise to their store.
- If you want to make a purchase from a store you haven't heard of before, do some research. Start with the Better Business Bureau Online.
- Make sure the site lists a physical address, not just a post office box.
- Check for seals of approval from consumer protection organizations such as the previously mentioned Better Business Bureau Online and TRUSTe.
